Perception is Reality.

Perception is Reality. This is something that is taught, and it was never truer than at the North by North East Interactive conferences.

When you hear or see something you judge it or form an opinion based on your knowledge, and your knowledge is based on what people have told you, or what you have read, or seen for yourself. What happens when you stop thinking like everyone else has told you to think and start looking at situations based on individual evaluation and stop doing things based on protocol?

A lot of the reaction on twitter was negative to a few of the speakers at the NXNEi conference. The topics of these speakers were similar to the view of stop doing things just because it’s the way things have been done, the speakers spoke of change, and that is something that should be listened to and followed. The panel discussion on abolishing the hourly illustrated the reluctance in change.

After about forty-five minutes of discussion reviewing the success of results based billing vs. hourly based billing in advertising, the question/statement that was made from a member of the audience is that, “the hourly based billing system works because that’s just how it’s been done by the large agencies.”

The key statement made in the discussion is that for advertisers sometimes if it’s just an hourly rate that they are working from, the quality of work will not be the same, as when the work is the important factor and the passion is in the work not the pay, how much compensation is based on the results of said work, rather than just an hour of time working.

Our Sharktastic work

We understand that there are more sides to advertising then just products and brands we have also worked with development of personal brands and individual style.

We can plan and design cards, stationeries, and letterheads to further an individual’s brand. We wish to stay personal with all of our clients and to do so we will work closely with all of our clients with a hands-on approach to deliver their message.

We also have multilayer corporate development; from brand development and positioning of a company, to the full array of media buying and social media necessities in today’s multimedia platform.

We have the ability to analyze not only the company but also the target market that the company aims to attract, and with this we give our clients their best opportunity to gain new customers as well as retain what we call “brand agents”.

Our way of thinking.

We pride ourselves on being an agency that knows every single one of our clients not only by name, email, and a number. We are the agency that is personal and personable to each and every person and company we work with, at the end of the day we are not just clients, agencies, and consumers, but we are people.

We strive to be your friendly neighborhood shop, that from start to success is with you every step of the journey, and long after the success, we’ll still be the ones you come and see just to have lunch with.

We are the people you want to know and want to work with because we’re your everyday people. We work with you, what you want, and what you would like without thinking of commissions and budgets. We can take the ideas and messages you want and turn them into the creative piece you need.

Greatness is a goal we strive to achieve, and in order to do this we must have a desire to take work we do for you and make it works of art you can be proud to call your brand.

Welcome to the SharkTank

LemonShark Advertising is the brain child of a young and dynamic group of advertising professionals; Individuals who understand the importance of creating and maintaining a brand identity.

We believe that a strong and different approach to creating identity is the most effective way to promote a product, service, or idea. The most important and powerful thing in any business is an idea, and we pride ourselves on nurturing and developing unique and different ideas for our clients.

We are first and foremost a LEMON. We’re not typical in our approach because we don’t lose sight of your message we believe in seeds or creativity, seeds that produce a message that is different and unique, we like to see how far we can push something. We don’t work like everyone else, and that is why we are a lemon.

A SHARK can be many things however in our sense we are an agency with an unusual ability to take brands and add creative twists to create something unique and different out of something plain and ordinary, sharks contrary to myth possess powerful problem solving skills, social skills and curiosity. We use our curiosity to explore a brand, we problem solve to make the brand more unique and engaging, and we generate social awareness to promote the brand to new heights.

This is what we do, and that is why we are LemonShark.